Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential style homes on the earth. Its world wide achievements wasn't designed by classic internet marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional method turned the inspiration for CDG’s around the world expansion.
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CDG gained Global attention by presenting apparel that turned down traditional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide fashion editors and customers early during the 1980s.
This world-wide visibility strengthened the CDG Hoodie identify and captivated faithful clients from every single corner of the whole world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with pictures taken at Auschwitz concentration camp, along with the controversy gained Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and proven as an organization in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the boys and girls my age").
The 2006 autumn/Winter season collection addressed the concept of the persona,[fifteen] the alternative ways to present 1's self to the world. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was another selection that blended the feminine Using the masculine.
CDG built a robust distribution program by placing its products and solutions in prime luxury vendors like Dover Road Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand usage of elite consumers globally while preserving its creative integrity.
In 2017, the organization released a brand new fragrance, Concrete, and marked its start within the US which has a supper curated via the artist and chef, Laila Gohar.
Every single store was made as an inventive Area, maximizing CDG Hoodie's track record for innovation and presenting shoppers an immersive retail knowledge.
Using the rise of internet shopping, CDG expanded its reach by supplying collections as a result of official and partnered e-commerce platforms. Social networking and vogue communities served spread the brand’s identification, building parts just like the Engage in Coronary heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor became The most identified sneaker collaborations in the world, assisting CDG achieve world-wide mainstream visibility when being legitimate to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently a lot more like art installations than style exhibits attained throughout the world media Comme Des Garcons coverage, reinforcing the brand's track record for groundbreaking creativity.
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The business also creates a line of agendered fragrances, most of which happen to be unconventional on the globe of perfume and aligned Together with the types of its clothes.[6]